Prior to my career as a Northwestern Mutual Financial Representative I was a Clinical Social Worker for 20 years. I have learned to use my social work skills in securing extensive fact finding about multiple family needs. In long term-care, these fact finding skills help me with the pre-underwriting process.

I focus not only on my business, as I spend much time helping others reach their business and personal goals with networking, introductions, and job searches. I just cannot turn off the desire to help others grow.

On a daily basis, I enjoy the variety of things that are required of me: meeting new people, helping to solve problems, effectively motivating people to take care of important areas like disability income, protecting their family, saving for retirement, or planning for their long term care needs .

I seek work opportunities with a wide sector of the community: new families, young families, young professionals, and professionals at the peak of their career. I enjoy the creativity of the constant challenges the position offers.

I have been honored to receive the Emerald, Sapphire, or Ruby Star Club Award from Northwestern Mutual during the following years: 1990, 1992, 1994-1996, 2000-2001, and 2003-2007 and the Pacemaker Award in 1989-1991, 1993, 2000, 2002-2003, 2005 and 2007.  These recognitions are awarded based upon successful achievement of sales levels.


Associations and Memberships

National Association of Insurance and Financial Advisors (NAIFA)
Ann Arbor Chamber of Commerce Ambassador - 1987-2010
Washtenaw Estate Planning Council, President
National Association of Women Business Owners

Years of Experience

Representing Northwestern Mutual since 1988.


Degree Major Institution
Masters Degree (MSW) Social Work University of Michigan
Bachelor of Arts American Studies Queens College New York City

Awards and Recognition


Million Dollar Round Table Provisional Member 1990, 1995

MDRT is the premier association of financial professionals. MDRT status designation is granted for one year and members must apply every year to continue their affiliation with the MDRT


National Quality Award 1991-2006, 2008-2010

Award recognizing persistency and performance


National Sales Achievement Award 1990, 1994

Award recognizing performance

Carol L Hoffer, CLU®, CASL®

Financial Representative


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